ALEJANDRO BARROSO
Art director and designer
Alejandro Barroso is an art director, designer, and fine artist born and raised in Miami, FL.
With a background in Industrial Design and over 5 years of agency experience, he specializes in working with large brands within the entertainment and hospitality industries to create unforgettable experiences.
UnivERSITY oF Miami athletics
TYPEFACE DESIGN
Produced for the University of Miami Athletics Department, a collection of new custom typefaces to be used across all athletics. Bringing to life the fusion of tradition and innovation - symbolizing the Hurricanes' commitment to excellence both on and off the field.
Walmart x Coca-cola fifa world cup TAILGATE
EXPERIENTIAL DESIGN + BRANDING + GRAPHIC DESIGN
An experiential roadtrip through all 11 FIFA World Cup host cities across the United States, in collaboration with Walmart and Coca-Cola. Walmart parking lots were transformed into soccer tailgate festivals featuring games, live music, and jersey customization.
Todo Sonido LATIN Music Festival
ART DIRECTION + BRANDING + GRAPHIC DESIGN
A 2-Day Latin Music Festival in the Washington, D.C. area, featuring some of the largest names in Latin Pop & Rock.